Where database blog posts get flame-broiled to perfection
Oh, this is just a masterpiece of corporate communication. A true testament to the art of saying absolutely nothing with the maximum number of buzzwords. I had to read it twice to appreciate the sheer density of optimism, a substance I remember being in very short supply around the engineering pods.
It’s truly inspiring to see the partnership with Microsoft "continue to strengthen." I remember when that "strengthening" started. It felt less like a partnership and more like a remora desperately attaching itself to a great white shark, hoping for scraps. But hey, a press release is a press release, and a logo on a slide at Ignite is worth at least two senior engineers burning out to make a demo work for 45 seconds, right?
Reading about the "joint achievements during 2025" brings a tear to my eye. I’m sure this list includes:
SELECT COUNT(*) query every 10 seconds, bringing the underlying cluster to its knees.What a year for innovation! You can really feel the strategy here. “Who cares if our core indexing is getting a little creaky? Microsoft mentioned 'AI Observability Plane' in a meeting, so that's our entire Q4 roadmap now! All hands on deck to build something we can put that label on!”
Stay tuned for more to come from this partnership!
Oh, I will. With popcorn. This has all the hallmarks of that classic strategy I remember so fondly: betting the entire company on a beautiful, top-heavy integration while the foundations are quietly turning to sand. While the marketing team is high-fiving over "synergistic value propositions," there’s probably a JIRA ticket somewhere with 300 comments titled "URGENT: Core Cluster Randomly Deletes Data on Tuesdays" that’s been de-prioritized for the tenth time.
It’s a bold move. A visionary move, even. I predict that by 2027, the "partnership" will have strengthened so much that the product will just be a pretty user interface that exclusively calls Microsoft APIs. The original tech will be a ghost in the machine, a series of // TODO: DEPRECATE THIS comments that became a self-fulfilling prophecy.
Bravo. I can't wait to read the post-mortem. It'll be a business school classic.