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Where database blog posts get flame-broiled to perfection

Money20/20 USA 2025: Fintech’s inflection point has arrived
Originally from elastic.co/blog/feed
November 3, 2025 • Roasted by Patricia "Penny Pincher" Goldman Read Original Article

Ah, yes, what a delightful and… aspirational little summary. It truly captures the spirit of these events, where the future is always bright, shiny, and just one seven-figure enterprise license away. I particularly admire the phrase "infrastructure of trust." It has such a sturdy, reassuring ring to it, doesn't it? It sounds like something that won't triple in price at our first renewal negotiation.

The promise of "unified data" is always my favorite part of the pitch. It’s a beautiful vision, like a Thomas Kinkade painting of a perfectly organized server farm. The salesperson paints a picture where all our disparate, messy data streams hold hands and sing kumbaya in their proprietary cloud. They conveniently forget to mention the cost of the choir director.

Let's do some quick, back-of-the-napkin math on that "unification" project, shall we?

So, this vendor's "trustworthy" $500k solution has a true first-year cost of $2.75 million. Their PowerPoint slide promised a 250% ROI. My math shows a 100% chance I'll be updating my résumé.

And the "real-time intelligence" pricing model is a masterclass in creative accounting. They don't charge for storage, oh no. They charge for "Data Processing Units," vCPU-seconds, and every time a query thinks about running. It’s like a taxi meter that charges you for the time you spend stuck in traffic, the weight of your luggage, and the audacity of breathing the driver's air.

...fintech’s future is built on unified data, real-time intelligence, and the infrastructure of trust.

This "infrastructure of trust" is the best part. It's the kind of trust you find in a Vegas casino. The house always wins. Once your data is neatly "unified" into their ecosystem, the exit doors vanish. Migrating out would cost twice as much as migrating in. It’s not an infrastructure of trust; it’s a beautifully architected cage with gold-plated bars. You check in, but you can never leave.

Honestly, it’s a beautiful vision they're selling. A future powered by buzzwords and funded by budgets that seem to have been calculated in a different currency. It’s all very exciting.

Now if you’ll excuse me, I have to go review a vendor contract that has more hidden fees than a budget airline. The song remains the same, they just keep changing the name of the band.